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Who Are We:

Alpha Lion is a bootstrapped, disruptive, hyper-growth sports nutrition company boasting an impressive 165% YOY growth for the past six years. Recently, we earned a spot on the Inc 5000 list as one of the "Fastest Growing Companies in America" and Similar Web's #6 fastest growing digital health company in the USA.

Our mission is to empower all humans to achieve higher levels of performance. By optimizing your potential, you can positively impact your life and the lives of those around you. Our innovative, scientifically backed, and best-in-class products are not only effective but also exceptionally delicious. The unwavering customer obsession, passion for innovation, and commitment to quality and taste set Alpha Lion apart from competitors and keep our loyal customers coming back for more.

The Opportunity:

Alpha Lion is offering a once-in-a-lifetime opportunity for an exceptional, bold, and data-driven Vice President of Marketing to join our fast-paced and rapidly growing sports nutrition company. As a key player in our leadership team, you will manage a $50MM P&L and be entrusted with the monumental task of scaling it to $200MM.

We're not seeking a typical 9-5 professional our ideal candidate is someone who is always "on" and prepared to tackle the demanding nature of this role head-on.

To succeed in this position, you must be a strategic thinker who can also roll up your sleeves and execute. Your expertise in customer acquisition and retention, along with your ability to both coach and actively participate, will be instrumental in driving our brand's growth. If you're ready to take on a thrilling challenge and make a significant impact, Alpha Lion offers an unparalleled platform for you to achieve career-defining success.

Responsibilities:

Craft and execute a comprehensive marketing strategy that aligns with our business objectives, boosts brand awareness, and drives customer acquisition and retention.
Lead, mentor, and scale a high-performing marketing team, fostering a culture of collaboration, creativity, and ongoing improvement.
Manage all marketing channels, including digital marketing, social media, email, influencer, content, PR, and events, ensuring a unified and consistent brand message.
Collaborate with cross-functional teams to create and execute new product launches, promotional campaigns, and sales initiatives that fuel revenue growth.
Establish and monitor key performance metrics, leveraging data-driven insights to optimize marketing efforts and inform future strategies.
Oversee the marketing budget, ensuring resources are allocated effectively and generating a robust ROI.
Cultivate and maintain relationships with key industry partners, influencers, and media to amplify our brand's reach and reputation.
Remain current on industry trends, competitor activities, and emerging marketing technologies to maintain a competitive edge and drive continuous growth.

Requirements

Qualities and Qualifications:

Leadership: A proven track record of leading, mentoring, and growing high-performing teams, fostering a culture of collaboration, creativity, and continuous improvement.
Strategic Thinking: Adept at crafting and executing comprehensive marketing strategies aligned with business objectives, focusing on brand awareness, customer acquisition, and retention.
Results-Driven: Demonstrated ability to deliver results, with experience managing a significant P&L and a strong ambition to scale it further. The candidate should be consistently "on" and not limited to a traditional 9-5 work schedule.
Hands-on Approach: Skilled in both strategizing and executing, with a willingness to actively participate in projects, coaching team members, and ensuring goals are met.
Customer Acquisition & Retention Expertise: Proven experience in developing and implementing successful customer acquisition and retention strategies, with a focus on driving revenue growth.
Strong Cross-Functional Collaboration: Experience working closely with cross-functional teams to create and execute product launches, promotional campaigns, and sales initiatives.
Data-Driven Decision Making: Proficient in establishing and monitoring key performance metrics, using data-driven insights to optimize marketing efforts and inform future strategies.
Budget Management: Experience managing marketing budgets, ensuring resources are allocated effectively and generating a strong ROI.
Industry Awareness: Stays up-to-date on industry trends, competitor activities, and emerging marketing technologies to maintain a competitive edge and drive continuous growth.
Relationship Building: Skilled in cultivating and maintaining relationships with key industry partners, influencers, and media to enhance the brand's reach and reputation.
Adaptability: Comfortable with ambiguity and change, able to lead with empathy and navigate complex situations to achieve successful business outcomes.
Education & Experience: A bachelor's or master's degree in Marketing, Business Administration, or a related field, with a solid background in marketing leadership roles, preferably in the sports nutrition or health industry.

Benefits

Additional Information:

$120/month Employee Stipend / 120 hours PTO per year / PTO on your birthday & PTO Quality life event

Got what it takes to join the Alpha Lion family? We want to hear from you! We will only consider candidates who provide a resume. Want a better shot at joining our team? Send a cover letter explaining why youre the best fit for the job. (Yes, we really read them!)

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Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.

Alpha Lion

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