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Job Description

As a member of the Personalization and Insights Analytics team, you will be a key contributor to a crucial book of work and lead the transformation of Chase s marketing across our channels particularly digital((link removed) site and mobile app) to a hyper-personalized, , customer centric model. This will require deep understanding of our platforms, capability, data assets and analytic tools to craft the vision for the future and develop a roadmap to get there. The candidate will partner strategically across the firm with marketers, channel owners, digital experts, and the broader analytics community to help deliver business goals through deep understanding of marketing analytics and optimization. Chase s marketing organization has a culture of putting data at the center of every outcome and depends on a high performing analytics team to deliver strategic thought partnership, campaign and testing strategies, and insight that deliver action. Establish and track channel operational KPIs, communicating findings to CCB leadership to improve outcomes

Job responsibilities

• Build business-critical data capabilities like test analyses, dashboards, and consults on data ingestion projects
• Deliver a more personalized communication strategy enabled by development of better targeting and streamline customer journeys
• Provide opportunity assessment (audience sizing, revenue estimation, customer experience improvements) in partnership with line of business/product analytics teams
• Identify opportunities for a better digital user experience through studying customer journey on the (link removed) site and mobile app
• Work with the website technology team closely to identify gaps in the data capture strategy and collaboratively implement enhancements
• Craft test measurement plans, interpret results, translate results into a program's impact to the company, prepare final documents, and present results to senior management in a fast-paced cadence

Required qualifications, capabilities, and skills

• 7+ years of experience owning a digital marketing analytics book of work. 5+ years leveraging data visualization tools (Tableau preferred) for data exploration and marketing performance evaluation
• Comfort building and managing relationships with both analytics and business stakeholders. Talent for translating numbers into an actionable story for business leaders
• Proven track record of problem-solving using data and building new analytics capabilities
• Experience in querying big data platforms and SAS/SQL querying. Experience with SAS, Python, R, Alteryx or other similar
• Experience with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc.)
• Superior written, oral communication and presentation skills with experience communicating concisely and effectively with all levels of management and partners
• Bachelor s degree is required; Master s degree in data science, mathematics, statistics, econometrics, engineering, MIS, or related fields preferred

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