The Marketing and Communications office at Alderson Broaddus University is seeking applications for a Multimedia Specialist. This position is responsible for executing integrated marketing and communication strategies from concept to completion. This position coordinates, designs and produces high-quality print and electronic promotional materials and maintains official social media accounts. 

The ideal candidate will have demonstrated experience in photography, videography, and graphic design with strong oral and written communication skills as they relate to communicating and presenting concepts in academia. Candidate must have solid creative collaboration skills and social media management skills. 

In order to be successful in this position, the ideal candidate will: 

• Envision, create, produce and edit multimedia content for the AB website, social media accounts, internal communications, and other platforms and publications (i.e.: print, digital, video, social, display, environmental/wall graphics, etc.).


• Work in concert with University departments, partners, and student interns for design and brand consistency. 


• Coordinate all elements of a video shoot and manage accordingly, including locations, scheduling participants, sound, lightings, production, and editing.


• Maintain inventory of video supplies and equipment; evaluate potential new equipment, provide routine maintenance on photographic, sound and related equipment. 


• Create and deliver multimedia projects on time to meet deadlines.


• Manage digital media content archives.


• Manage and oversee social media content


• Develop, implement, and manage relevant social content topics to reach prospective students, alumni, and University partners on a weekly and monthly basis for brand consistency.


• Maintain a high level of knowledge and understanding of all aspects of social media, respective participants (Facebook, Twitter, Instagram, YouTube, etc.) and how each platform can be deployed in different scenarios.


• Design, create, and manage promotions and social ad campaigns, being sure to integrate with the overall marketing campaign plan and channels.


• Monitor, listen, and respond to social media audiences.


• Compile data across several social media platforms and create monthly reports, including analysis of insights, optimizations, and future strategy development. 


• Represent the Alderson Broaddus University brand in all materials.


• Perform other related duties incidental to the work described herein.

Knowledge, Skills, and Abilities: 

• Knowledge of marketing and advertising, product promotion, and services as they relate to a University environment.


• Up-to-date with industry developments and tools. 


• Solid understanding of the principles of visual design.


• Solid project management skills to complete projects within budget and time constraints.


• Ability to prioritize while effectively executing multiple projects with competing deadlines.


• Advanced interpersonal communication skills and collaboration skills, including active listening skills, skills to work effectively within teams, and skill in troubleshooting and applying proactive and positive solutions.


• Exceptional customer/client focus.


• An understanding and appreciation of the mission and the role of higher education in society.

Requirements: 

• Bachelor's degree in graphic design or in a related area. 


• Two (2) years of experience in design, photography, communications or related fields. 


• Proficiency in Adobe Creative Cloud software (InDesign, Illustrator, Photoshop, Premiere Pro, etc.,) and Microsoft Office programs. 


• Excellent time management skills are a must. 

Application Process: Please submit a resume, cover letter, and three professional references. Candidate must also provide an online portfolio link and unofficial college transcripts to (e-mail removed) and (e-mail removed)