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Marketing Technology MarTech Specialist Location: US-NY-New York Email this job to a friend
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About us LifeMD is an emerging leader in technology-driven healthcare. We're applying our direct-to-consumer marketing expertise to make access to quality care and medication convenient, cost-effective, and simple. Our brands are intensely focused on our patients, constantly striving to deliver a better end-to-end healthcare experience through technology. Our mission is to improve the health and happiness of our patients through telehealth. About the role LifeMD is seeking a highly skilled and experienced MarTech Specialist to join our team. As a MarTech Specialist, you will play a crucial role in building and optimizing our marketing technology stack and ensuring that our digital marketing efforts are efficient, effective, and on-target. Responsibilities - Oversee Google Tag Manager (GTM) pixel management for various paid media tracking sources and other pixel/postback events for one of our Brands
- Work closely with our Marketing/Acquisition team in getting pixels/systems configured
- Oversee our ESP systems such as Braze, Klaviyo, Twilio
- Perform technical reviews of marketing technology products
- Create standard operating procedures and maintain updated ticketing for events, incidents, requests, changes, problems, etc.
- Proactively engage in continuous improvement efforts for application structure, support, and practice development efforts
- Train & support marketing teams on using MarTech related products, such as Braze
- Provide technical assistance and end-user troubleshooting for bug fixes, enhancements, and how-to assistance
- Keep up-to-date with tools and technologies for marketing automation
Requirements - 4+ years of experience in a dev-marketing or MarTech role
- 4+ years of experience with digital marketing for e-commerce or SaaS brands
- Expert experience in at least 2 E-commerce or Marketing/CRM systems
- Proficient with HTML, CSS, Javascript
- Knowledge of relational databases, data modeling, and ETL tools
- Experience with split testing platforms such as google optimize, optimizely, vwo, etc.
- Strong problem-solving skills, able to analyze issues from multiple perspectives and derive pragmatic and comprehensive solutions to problems in sometimes an ambiguous environment
- Team player who can communicate effectively, bringing forth ideas, plans, and strategies to other stakeholders
- Able to work highly independently and demonstrate excellent project management skills
Benefits - Salary Range: $70,000-$100,000
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Unlimited PTO Policy
- Commuter Benefits
- Paid Holidays
- Short Term & Long Term Disability
- Training & Development
- Free Food & Snacks
LifeMD
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