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Marketing Manager
Location: US-NJ-Newark
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Job Title: Marketing Manager Location: Newark, NJ, 07102(Hybrid) Duration: 7+ months (Possibility of extension) - As Data-Driven Marketing Manager, the candidate will focus on driving growth in partnership with our brands and agency partners, using consumer data and Mar/Ad tech stacks to execute personalization and relevancy at scale, founded on deep human insights and behaviors derived through advanced analytics and modeling.
- This role will draw relentless attention to the interconnecting aspect of consumer data that is necessary to take an "ordinary" campaign to the next level of innovation with a focus on value creation.
- This role will need to work closely with the other specializations on the team, as well as be able to partner across functions with key stakeholders in local markets, brand teams, content teams, agencies, and IT to activate and optimize marketing campaigns and consumer journeys to drive further growth and efficiencies.
Key Responsibilities: - Brings strong expertise with proven experience in activating marketing campaigns and media optimized through consumer data.
- Partner with brands, media, and agencies to execute a pipeline of digital campaigns that are either influenced and/or activated directly with consumer data (1/2/3rd party data)
- Be the subject matter expert (SME) and point person within complex, cross-functional campaign teams that ensure that consumer data is fully leveraged and coordinated across channels
- Develop consumer journey maps and activation plans that incorporate a data-driven view that can then be tracked and implemented by respective task owners
- Scale activations using the Client's consumer data platform (CDP), engaging content and programmatic teams. Leverage the audience and segmentation logic within the CDP to maximize campaign performance.
- Provide thought leadership around campaign-level consumer journeys and designs that leverage the CDP
- Nurture a consumer data-driven mindset across business teams through close collaboration with stakeholders to achieve business results through a consumer-focused marketing approach.
MASHPOINT LLC
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