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Top 3-5 skills:

Pharmaceutical Consumer/Patient Digital Strategy and tactical Experience

o Ability to serve as a dedicated tactic lead

o CRM, Website, Search and Social Experience

Strong Collaboration with internal business teams

o Demonstrated Excellence in managing partner agencies

Ability to Evaluate and lead optimization of tactics

Consultant, Omni Channel Experience Strategy and planning

Experience Planner

In this role, you will be responsible for the management and execution of omni-channel engagement

plans to support a mature brand within the unbranded and branded space. You will serve as a dedicated

engagement point-of-contact within the Cardiovascular/Immunology group reporting into the Associate

Director, Experience Planning. This role requires extensive internal matrix collaboration (Production,

Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners

such as digital and media agencies. Candidates for this position should have experience in consumer

digital marketing within the Rx pharmaceutical category. Launch and category experience is a plus.

This role is part of the Omni-Channel Experience Strategy & Planning team, which sits within the

broader Worldwide Customer Capabilities group.

Drive & own execution of the engagement plan for the Brand

Contribute to patient engagement recommendations based upon patient insights and brand

strategy

Review and revise creative briefs and other necessary requirements documentation to support

the development of digital programs as well as the production team

Maintain a solid understanding of the digital BMS standards and guidelines, inclusive of

ensuring internal and external partners are adherent and working from the latest

documentation

Lead internal MLR review processes and work with external partners to ensure timely and

accurate preparation of digital programs (e.g., CRM, third-party partner programs, POC,

websites, mobile, eMail, social media, SEO/SEM)

Partner with the digital agencies, media partners and BMS Production team to define project

scope, costs, timelines, and deliverables

Lead, where applicable, internal and external meetings to keep projects moving and help

eliminate any barriers by providing actionable solutions (outside of production specific areas)

Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans,

and ongoing reporting/optimization of digital programs are based on insights and analytics

Drive innovation by partnering with Brands, external partners and capability leads to develop

innovative new digital tactics

Monitor project status and budget and provide regular updates on progress, challenges, and

solutions

Demonstrate digital and patient program experience

Demonstrate ability to track and manage annual digital program and media budgets

Ability to work in the office two- three days a week.

Business travel may be required, up to 10%

Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related

agency) experience.

Experience in pharmaceutical digital marketing is required

Experience leading digital engagement, channel and analytics activities

Proven ability in managing digital agencies, vendors, and cross-functional support teams

Competence in developing, evaluating, and activating consumer media plans

Demonstrated ability to successfully navigate internal MLR review processes

Product launch and/or Immunology experience a plus

Prior Digital or Media Marketing Agency experience is a plus

Strong oral and written communication skills

Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront,

Veeva CRM