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Content Marketing Writer Location: US-WI-Milwaukee Email this job to a friend
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Were seeking a driven and detail-oriented content marketing writer to join our growth team in a new position for the agency. In this role, youll be part of the sales and marketing initiatives that promote and educate our audience about Lightburns many services. This role will be primarily focused on developing long and short form content for Lightburn itself, with the opportunity for occasional client work. If youre naturally curious and take great pride in your ability to research and develop thoughtful content that spans multiple channels, industries, and audiences, this is the role for you. Requirements Qualifications - Minimum 3 years of experience in a B2B, client-focused setting, with agency experience highly preferred
- Ability to understand target audiences, empathize with their needs, and produce relevant content
- Understanding of digital customer experience and current industry discourse related to customer data, privacy, AI, and other technology trends
- Proven work experience as a content writer, copywriter or similar role
- Portfolio of professional writing samples
- Working knowledge of modern CMS and publishing workflows
- Excellent writing and editing skills in English
- Understanding of SEO best practices within content development
Responsibilities - Collaborate with Agency Marketing Manager in crafting and executing marketing campaigns
- Write, edit, and, iterate clear marketing copy to promote our products/services on the web.
- Write, edit, and, iterate sales materials (proposals, presentations, brochures)
- Write, edit, and, iterate a range of marketing assets (blogs, case studies, social media posts, emails, landing pages, case studies, etc) to meet quarterly and yearly goals
- Research industry-related topics (combining online sources, interviews, and studies)
- Contribute to the definition and continuity of Lightburns brand voice
- Coordinate with marketing and design teams to develop visual assets for content pieces
- Identify customer needs and gaps in our content and recommend new topics
- Contribute to sales proposals and RFP responses including copyediting and ensuring adherence to brand voice
- Collaborate with leadership and subject matter experts on the team to produce thought leadership content
Were looking for someone who - Loves all things digital and understands the complexities of diverse digital service offerings
- Has a curious, entrepreneurial spirit
- Values experimentation
- Thrives in a collaborative team setting
- Is comfortable and confident writing both short and long-form content
- Stays up to date on best practices, industry trends, and applications (customer data, AI, tech)
Benefits Competitive salary and industry-leading benefits including generous vacation, flexible schedule, dental and medical insurance, 401(k), and all sorts of other fun stuff.
Lightburn
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