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Content Manager Location: US-MT-Bonner Email this job to a friend
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Planetary Design is a creator of rugged and finely designed coffee gear that is both high performing and of extreme durability. We are 20+ years old. We are a small company of 20 or so team members who thrive on working together to accomplish more and to create an atmosphere where folks want to be present. We are lucky to live and work so close to many of Montanas beautiful mountains, rivers and lakes. Our company ethos is have fun and get er done! Whether going fly-fishing, boating, backpacking or commuting to the office, every day starts with a great cup of coffee. About the Job As the Content Manager at Planetary Design, you'll play a pivotal role in shaping and executing our comprehensive content strategy. Your responsibilities will span a diverse range of multimedia assets, including but not limited to photos, graphics, videos, social media, advertising, affiliate marketing, email marketing, blogs, and website content. Who You Will Be Working With You'll collaborate closely with the Marketing Manager and cross-functional teams, ensuring alignment with the company's marketing and business goals. Additionally, you'll engage with agency partners, contributing to effective campaign execution while upholding our brand objectives. Responsibilities Core Responsibilities - Implement Content Strategies: Develop and execute comprehensive content strategies in line with Planetary Design's marketing and business objectives.
- Content Creation: Write and produce high-quality content types, such as blogs, articles, infographics, and videos, ensuring relevance and effectiveness for different customer segments.
- Optimization: Ensure all content is SEO-optimized, enhancing organic visibility and search rankings.
- Editorial Calendar Management: Develop and maintain editorial calendars, managing content production timelines for consistent output.
- Performance Analysis: Monitor content performance using analytics tools and make data-driven decisions to refine strategies and enhance engagement.
- Collaboration and Consistency: Collaborate with the social media team, ensuring alignment between content and social media strategies while maintaining brand voice and consistency.
- Cross-Functional Campaigns: Work with cross-functional teams to create holistic content campaigns that yield impactful results.
- Agency Partnership: Collaborate with agency partners, ensuring clear communication and shared goals for effective campaign execution in line with the brand's objectives.
- Content Lifecycle Management: Identify content gaps, recommend topic ideas based on key insights, and support content lifecycle management.
Daily Duties - Engage actively on social media platforms
- Conduct regular website health checks
- Extract insights from Google Analytics
- Explore potential collaborations with print shops
Weekly Duties - Curate B2B and B2C emails
- Conduct affiliate check-ins
- Produce one blog post per week
- Generate content across multimedia platforms
- Analyze email and social media performance
- Participate in marketing team meetings
Potential Projects - Big Goals: Develop strategies for Affiliate/Media Buying and Brand Product Videos.
- Small Goals: Reimagine the Lifestyle Marketing Potential of Brands and Build Advertising Skills
Qualifications - Education: Degree in communications, marketing, or related field
- Experience: Proven experience in content management, preferably in a similar industry.
- Multimedia Skills: Proficiency in handling diverse multimedia assets: photos, graphics, videos, etc.
- Analytical Skills: Ability to extract and utilize insights from analytics tools.
- Communication: Strong communication and collaboration skills for cross-functional teamwork.
- Adaptability: Ability to adapt to evolving industry trends and best practices.
Preferred Skills - Video/Photography Experience
- WordPress and WooCommerce Web Design Stack
- Klaviyo Email Marketing
- 2+ Years Proven Advertising Success
Paid Position: Questions? Email Me - dane@planetarydesign.us This is an exciting opportunity for a talented Content Manager to join our team. We offer competitive compensation, a supportive work environment, and opportunities for professional growth. If you have a passion for creating compelling content that drives engagement and results, we would love to hear from you. Apply today! Job Type: Full-time Pay: $38,000.00 - $40,000.00 per year Benefits: - 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Health savings account
- Paid time off
- Parental leave
Schedule: - 8 hour shift
- Day shift
- Monday to Friday
Experience: - Content management: 1 year (Preferred)
Work Location: In person
Planetary Design
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