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Job Description
Dear Candidates,
Greetings of the day!!
We are Hiring forE Commerce Digital Analyst / Digital Analytics Engineer.
Position: E Commerce Digital Analyst / Digital Analytics Engineer
Company: Gabriel & Co
Work Location: Chennai
Business Vertical: Business
Function/Department: SEO
Objective: As an Ecommerce Analyst, you will play a pivotal role in gathering, organizing, and presenting data used to drive growth initiatives and improve the customer's experience and business performance. You will provide key analytics and reporting to inform future direction for the ecommerce business initiatives. You will create insightful reports for making the right decisions.
Key Responsibilities:
Gather, transform, and analyze data from Google Analytics, various SQL databases, files, and other sources to analyze and answer business questions.
Analyze website performance data to determine areas of site improvement; Identify traffic trends, abandonment issues, and opportunities for improving site conversion rates.
Create reports/dashboards to track KPIs, analyzing digital/multi-channel data, reporting findings and competitive benchmarking for every product line.
Collaborate with members of the digital, product marketing, and web teams to provide actionable insights on the performance of digital channels
Manage Google Analytics, Google Search Console, Google Sheets, Google Data Studio, Similar Web, QlikSense etc.
Combine the digital data with offline and in-house data to develop a complete picture of the customer lifecycle.
Design and create visualization dashboards and ad hoc reports (Google Analytics/Data Studio/QlikSense/Excel) to present analytical trends and measure progress against established KPIs, goals, and lead-gen activities
Work on digital analytics tagging efforts including defining KPIs/data layers, creating business and technical requirement documents and implementing tags using Tag Manager
Perform quantitative and qualitative analysis to build support for strategic growth and new product tools
Generate insights and recommendations based on campaign performance results and program KPIs.
Create dashboards and reports that highlight key business indicators.
Experience and Skills required:
3+ years of eCommerce analytics experience with Google Analytics, GA4 and Google Tag Manager.
Hands on experience with GTM and GA4 is required
Experience setting up custom conversion tracking and conversion funnels in G4.
Experience creating events,tags and variables on Google Tag Manager.
Strong hands-on experience with Html,CSS, Javascript etc. for creating custom triggers.
Experience in designing and prototyping visualizations for large and complex data sets in Google Data Studio, QlikSense or similar tools.
Advance expertise with Excel and SQL.
Thorough knowledge of analytical use cases such as product recommendation engine, personalized targeting, marketing automation, Path to Purchase, Customer Journey/CLTV, Last-touch & Multitouch marketing attribution, etc.
Educational Qualifications:
A Bachelors or Master's Degree preferably Business Management, Marketing or related discipline.
Exp 3 + years for Digital Analytics Engineer
Shift timing : 1PM- 10 PM
WFO All 5 Days
Location : Chennai (look for PAN India resource who is ready to relocate)
Mandate: Good communication skills.
Interview process:
1st Technical round
2nd HR round
Interested candidates can share their cv to(e-mail removed)
Regards,
Team HR.
Employement Category:
Employement Type: Full time
Industry: Internet / E-Commerce
Role Category: Internet MarketingStatistics / Analytics
Functional Area: Not Applicable
Role/Responsibilies: E Commerce Digital Analyst / Digital Analytics
Contact Details:
Company: Techtory Llp
Location(s): Chennai
Techtory Llp
