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Coordinator Community Relations and Dev
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  • This is a 24/hr a week position. Can be hybrid schedule for the right candidate

  • Position Summary
    • Reporting to VP of Strategic Development, the Coordinator supports the development, cultivation, and success of relationships within our local communities. The Coordinator will make outreach visits and/ or host visits with community members, business community members, and community health care providers, designed to optimize the relationships between SMHC and its key constituents, and the continuity of care for patients and the community physicians who support them. This position may be the first point of contact for these community members, and will set the tone for other associated SMHC relationships.

  • The primary responsibility as a Coordinator of Community Relations is to execute and analyze the public relations and marketing strategies that advance SMHCs mission and business goals. The Coordinator opens new relationships, with individuals and organizations, building trust over time, and nurturing connections with that help support organizational goals and drive growth in business to Southern Maine Health Care. There is a strong component of external physician relationship management to this role. The Coordinator will work with the Chief Medical Officer and Senior Team to develop and implement a system of outreach visits to community physicians. In this capacity, the Coordinator will open a dialogue about continuity of care, and assist in assigning or addressing issues and opportunities that arise. The desired outcomes are the development of preferred relationships with SMHC for downstream care of shared patients.

    The Coordinator is expected to work with these customers to understand how effectively SMHC is partnering with them, and to either address problems independently, or liaison with colleagues at SMHC to do so. If consumers or other constituents express frustrations, the coordinator acts in a conflict resolution manner, identifies issues and establishes systems to ensure they are resolved in a timely manner, and that the loop is closed with the customer.

    Relationship development may also have a targeted outcome to increase philanthropy, calling on potential donors and identifying fits between donor interests and SMHC needs. This may involve making calls to persons or organizations who have never donated to SMHC in the past, or increasing asks from existing donors over time.

    There is a project aspect to coordinating community relationships for either business development or philanthropy development. Projects may include major event planning (for example, open houses, sales events and fundraisers), and community outreach programs. This will involve planning, scheduling, contacting and maintaining positive relationships with vendors, managing an event budget, and ensuring that participants make effective connections with SMHC and appropriate points of contact on the administrative and clinical teams.

    The Coordinator is also responsible for managing (e-mail removed) and possibly social media, to coordinate community relations and related activities. This may involve responding to and triaging complaints and compliments, delegating the follow up, and ensuring feedback loops are complete with the correspondent.

    While this position reports to the VP of Strategic Development, the work itself involves support for Marketing/ Public Relations, Retail Business Development, Strategic Development, and Philanthropy through the building and support of relationships through-out SMHC service areas. There is also a significant requirement to support the administrative needs of these departments and to interface with their internal and external customers, schedule meetings involving complex calendars, and use critical thinking when participants and meeting dates are not easily aligned.

  • Required Minimum Knowledge, Skills, and Abilities (KSAs)
    1. Education: Bachelor's degree is required. Bachelors degree in communications, public relations, or similar focus is preferred.

    2. License/Certifications: Must have a valid drivers license, be able to drive and have a vehicle available for business use.

    3. Experience: Three to five years of experience in business development, fundraising/ philanthropy or special events, sales/promotion, advertising, public relations or marketing is strongly preferred, demonstrating the ability to make connections between relationship building in the community and business and fundraising results. Must have the ability to establish baseline financial performance and measure the impact of various levels of relationships and growth of the business.

    4. Demonstrated success providing expertise to executive levels.

    5. Ability to successfully develop, cultivate, and optimize relationships within the local community.

    6. Ability to analyze and execute public relations and marketing strategies.

    7. Must be able to manage relationships with physicians and other executive level roles.

    8. Demonstrated strategic leadership skills.

    9. Demonstrated project management skills including event planning, scheduling, contracting, and sales presentations.

    10. Demonstrated success managing complex, diverse programs.

    11. Skilled at engaging, inspiring, and motivating.

    12. Demonstrated ability to manage and triage social media.

    13. Demonstrated ability to model professional behavior by working as a high functioning team member, respecting others, maintaining open, honest communications and acting with integrity.

    14. Skills with contact management databases is strongly preferred. Alternatively, must have the ability to track relationship touches and build toward a specific business goal such as philanthropy, increased numbers of shared patients, increased customer satisfaction, increased number of services offered, and similar.

    15. Must demonstrate exceptional written and oral communication skills and diplomacy. Must have conflict resolution skill set and ability to find mutually satisfactory solutions among diverse parties.

    16. A strong network in SMHCs key service areas is strongly preferred. Must have the ability to establish trust with community persons, physician practices, and companies by demonstrating follow through, timeliness, transparency, and reliability.

    17. Must demonstrate ability to effectively seek sponsorships and other support, manage multiple tasks and handle interruptions (by phone or visitors), work, recognize opportunities, and solve problems independently and demonstrate ability to plan. This may involve cold calling or it may involve management of a structured, contact management strategy. Must be able to assess the potential for a person or company as a business partner, support the assessment, and move toward achieving that potential. Must be able to identify a value-added connection for that party in a relationship with Southern Maine Health Care.

    18. Competency with Microsoft Office (Word, Excel, and PowerPoint) programs is a must, and experience with databases is preferred.

    19. Strong organizational skills and the willingness to take initiative are critical.

    20. Solid interpersonal skills, relationship building, and the ability to deal effectively with a diversity of people are essential. This requires a strong customer service value, and an appreciation for the myriad internal and external customers of


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